Google to debut Pixel 6 smartphones with cameras that better capture dark skin tones

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Alphabet’s Google on Tuesday announced the newest iteration of its smartphone — Pixel 6 and Pixel 6 Pro — which will be powered by the company’s first chip called Tensor.

The tech giant also launched Pixel Pass, a subscription service starting at $45 per month for US customers that will include the Pixel 6 and access to the premium versions of YouTube and YouTube Music.

Pricing for the Pixel 6 will start at $599. The Pixel 6 Pro, with a larger screen, telephoto camera lens and upgraded front camera, starts at $899.

The new design has a metal body and a black band across the back that includes the camera.
Camera software improvements allow better capture of darker skin tones, part of Google’s effort to make the camera more inclusive, it said.

The camera can reduce stray light in photos, which can make dark skin appear ashy, and has improved white balance and exposure tuning to more accurately reflect skin tone, Google said.

The phones will go on sale at US wireless carriers on Oct. 28.


An array of Pixel phones in different colors
Shoppers in the US can check out the phones on Oct. 28.
GOOGLE/AFP via Getty Images

On Tuesday afternoon, Bloomberg reported that the Google online store had crashed thanks to tech enthusiasts flocking to order the Pixel phones.

Shares of parent company Alphabet closed out the trading day ahead by $17.23, at $2,876.44.

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