Martha Stewart on Tuesday unveiled her first Non-Fungible Tokens, or NFTs, becoming the latest celebrity to tap into the explosive market of digital assets and cryptocurrencies.
The 80-year-old lifestyle guru posted her collection of NFTs for sale on her digital store, called “FRESH Mint.”
Many of the NFTs, which showed images of pumpkin carvings, went on sale for $66 or $166 were marked “sold out” by 11:30 a.m. ET.
Others were still open for auction with bids ranging from one to three Ether, or between roughly $3,797 and $11,391.
Stewart launched her NFT collection through a partnership with NFT provider Tokns Commerce.
“I’ve been so fortunate to collaborate with talented artists, creators and entrepreneurs throughout my life. I see NFTs as a new canvas for creativity and Blockchain as a vehicle to protect artists’ IP and support their incredible work,” Stewart said in a statement.
“By collaborating with Tokns, we reached an approach that feels authentic and aligned with my vision.”
The collection includes pumpkin carving art by Marc Evan and Chris Soria, founders of NYC-based Maniac Pumpkin Carvers.
“Owners of popular NFT profile art like Bored Apes and Crypto Punks will also bid on the opportunity to turn their prized NFTs into Carved Collection pumpkins just in time for Halloween,” the companies said in a release.
“That portrait will become an NFT,” she told The Journal. “Who would have guessed? I have been cool for a long time but I’m even more cool now.”
NFTs are digital assets that represent ownership of virtual items like computerized art and sports highlights. Transactions of NFTs are recorded on blockchain technology and powered by collections of code known as smart contracts.
NFTs have exploded in popularity this year, with sales volume surging to new heights this month and fetching eye-popping prices.
Along with the success of the largely unregulated market, countless celebrities have sought to tap into the huge amounts of money being made through the sale of NFTs.
Everyone from Paris Hilton to the kids from viral YouTube sensation “Charlie bit my Finger” have released NFTs.
Others, including rapper-singer Lil Nas X, Stewart pal Snoop Dogg, Reese Witherspoon Lindsay Lohan and others, have either released NFTs, announced plans to, or have a public interest in getting involved in the sector.
But Stewart’s interest in the wild sector, where market manipulation allegedly runs rampant, could raise some eyebrows.
Stewart is a noted scofflaw of stock-trading regulations. She famously served five months in prison in 2004 and 2005 for lying to the feds about her sale of ImClone shares.
And earlier this year, she once again caught scrutiny for selling more than $67,000 worth of stock in Sequential Brands Group in a pair of transactions just two days before Bloomberg reported that the struggling licensing firm was preparing for a possible bankruptcy filing.